Privacy Policy

1. Introduction

LOKAR, operating under the trade name Office Factory (hereinafter "we"), is committed to protecting the privacy of its visitors, clients and prospects. This privacy policy describes the personal data we collect through our website www.officefactory.be, how we use it and the rights you have under the General Data Protection Regulation (GDPR).

2. Data Controller

LOKAR (Office Factory) 842 Chaussée d'Alsemberg, 1180 Uccle, Belgium Email: hello@officefactory.be Contact person: Mélanie (front desk)

3. Data We Collect

We collect the following categories of data:

Data you provide voluntarily

Name, email address, phone number, company name and message when you fill in a contact form, request a quote or subscribe to our newsletter.

Automatically collected data

IP address, browser type, pages visited, visit duration and traffic source, collected via Google Analytics and Google Tag Manager.

Advertising data

Google Ads may collect data related to your interactions with our advertisements (clicks, conversions) in order to measure and optimise our advertising campaigns.

4. Purposes and Legal Basis

• Responding to your contact or quote requests (performance of a contract or pre-contractual measures)
• Customer relationship management via our CRM Odoo (legitimate interest)
• Sending newsletters via Odoo (consent)
• Traffic analysis and website improvement (legitimate interest)
• Advertising campaigns and performance measurement via Google Ads (consent)

5. Sharing with Third Parties

Your data may be shared with the following providers, solely for the purposes described above:

• Google (Analytics, Tag Manager, Ads) — analytics and advertising
• Odoo S.A. — CRM and newsletter delivery
• WhatsApp (Meta) — if you contact us via the WhatsApp widget
• Website hosting provider — for technical operation of the site

6. Cookies

Our website uses cookies and similar technologies:

• Essential cookies: required for the website to function (language preference, session)
• Analytical cookies: Google Analytics, to understand website usage
• Advertising cookies: Google Ads, for conversion tracking and remarketing

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your browsing experience.

7. Data Retention

We retain your personal data for as long as necessary for the purposes described above, and in any case in accordance with applicable legal obligations. Contact data is kept for the duration of the business relationship and up to 3 years after the last contact. Analytical data is anonymised after 26 months.

8. Your Rights

Under the GDPR, you have the following rights:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing

To exercise your rights, contact us at hello@officefactory.be. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration.

10. Changes

We reserve the right to modify this privacy policy at any time. The date of the last update is indicated at the top of this page. We encourage you to review this page regularly.

11. Contact and Complaints

For any questions regarding this policy or the processing of your data: LOKAR (Office Factory) 842 Chaussée d'Alsemberg, 1180 Uccle hello@officefactory.be

If you believe your rights are not being respected, you may lodge a complaint with the Belgian Data Protection Authority (DPA): www.dataprotectionauthority.be